Advertising
Angie Klink received the American Advertising Federation Silver Medal Award for Lifetime Achievement in 2016.
Klink has received 58 American Advertising Federation ADDY Awards for brochures, direct mail, online ads, newspaper ads, billboards, websites, corporate greeting cards, radio ads, TV ads, promotional films, and more.
Click images below to view full size.
Angie Klink has written advertising and marketing for more than twenty-five years. Her clients include:
- Abaqus Central Engineering
- Arnett HMO
- Big Brothers, Big Sisters
- Certificate in Entrepreneurship and Innovation, Purdue University
- City of Lafayette, Indiana
- City of West Lafayette, Indiana
- College of Health and Human Sciences, Purdue University
- Commercial Brokers
- ConvaCare Home Medical Equipment
- Dr. Will Miller, Comedian & Speaker
- FBi Builders
- Franciscan St. Elizabeth Hospital
- Greater Lafayette Commerce, Economic Development
- Historic Ninth Street Hill Neighborhood Association
- Keystone Architecture
- Krannert School of Management, Purdue University
- Lafayette Printing Company
- Lafayette Savings Bank
- Lafayette Symphony Orchestra
- Lafayette Transitional Housing
- Majestic Homes
- Melissa Resch, International Artist
- MexAmerica
- Nancy Nargi for County Council
- NetLink Technologies
- Purdue Memorial Union Dining
- Purdue Musical Organizations
- Purdue University Libraries
- Purdue University Press
- Red Seven Bar and Grill
- Swan Dermatology
- Tecton Construction
- Tecumseh Junior High School
- Tippecanoe County Historical Association
- Tippecanoe County Public Library
- Undercover Storage
- University Church
- Vision Floors and More
- Wabash Valley Trust for Historic Preservation
- Wabash National
- Walt’s Other Pub
- West Lafayette Schools
- Wells Yeager Best Pharmacies
Local Color
Lafayette Printing Company
Direct Mail Campaign
Lafayette Printing Company wanted to promote their new four-color printing press. Their brand is their locally-owned eminence and attention to quality color and service. Writer Angie Klink, graphic designer Natalie Powell and photographer Phil Prien created the “Local Color” Campaign.
Each direct mail insert features a colorful person from Lafayette, Indiana. Klink wrote a short biography of each person. The sidebar copy ties the featured “local person” with Lafayette Printing and their new printing press. The campaign received several American Advertising Federation ADDY Awards over the course of several years.
People loved the Local Color campaign as those showcased were well-known or quirky staples of the community. The pieces were displayed in offices, pinned to bulletin boards and saved for posterity.
"Fixed"
Lafayette Savings Bank
Postcard, Newspaper & Website Ad
Lafayette Savings Bank wanted a funny ad for use on their website, in the newspaper and as a direct mail postcard that would promote a fixed rate mortgage. Angie Klink thought, Fixed. What else is fixed? - a dog! The rest is gold-ADDY-Award history. Graphic Design by Natalie Powell.
NetLink Technologies
Direct Mail Postcards and Billboard Campaign
Tom Brown of NetLink Technologies wanted an edgy campaign to promote his technology business. He was not afraid to be a bit “out there.” Internet security was one of his company’s tasks. The day Brown was presented with—“We protect your privates”—he read the copy, took off his glasses, wiped his face of perspiration, and laughed. Klink had hit the mark. More edgy copy followed for postcards and billboards. The campaign received an American Advertising Federation gold ADDY and “Best of Show” award.
Holiday Cards
Lafayette Printing Company
25 years of Seasons Greetings
Beginning in 1992, Angie Klink has written an annual holiday card for Lafayette Printing Company to send to their clients. Playing on the company’s “locally owned” brand, each card features a local person, place or thing that resonates with people of the community and beyond.
The card presented at the right showcases the barn at Historic Prophetstown State Park. With each card in the series, Klink writes the copy first and graphic designer Natalie Powell works from the words to create the design. The words “Silver Slumber” lent itself to a shimmery paper stock. This card, and many others crafted for Lafayette Printing, received an American Advertising Federation gold ADDY Award.
The 25 cards in the series:
| 1992 | Renew, Restore Rekindle | Tippecanoe County Courthouse Renovation |
| 1993 | Build a Bridge | Wabash River & State Road 26 Bridge Completion |
| 1994 | Good-Bye Train | Elimination of Fifth Street Train Tracks/Railroad Relocation |
| 1995 | Glowing Spirit | George Hansen, the Real Santa Claus |
| 1996 | Bah Humbug! | Harry Bradway and “Adopted” Granddaughter, Grace |
| 1997 | Vision Takes Root | Helen Lillich, The Tree Lady |
| 1998 | Pink Mitten | Legend of the Pink Mitten on Purdue Union Christmas Tree |
| 1999 | Give What You Cherish | Alisha Turnpaugh & Her Gift to Locks of Love |
| 2000 | Church Bells Toll | Central Presbyterian Church Bell Tower |
| 2001 | Earn Your Stripes | McCord Candies Homemade Candy Canes |
| 2002 | Suspended Secret | Highland Park Neighborhood Bicycle Bridge |
| 2003 | Miracle on Main Street | Postal Workers Answer Letters to Santa |
| 2004 | Pointe of Enchantment | The Nutcracker, Lafayette Ballet |
| 2005 | Snow Cream Dream | The Original Frozen Custard |
| 2006 | Seek the Center | Bennett’s Greenhouse Poinsettias |
| 2007 | Nature’s Winter Wand | Columbian Park Ice Skating Lagoon |
| 2008 | Choo-choo Me Home | Big Four Train Depot Moved Down Second Street |
| 2009 | Silver Slumber | Historic Prophetstown Farm |
| 2010 | Ebb and Flow | The Wildcat Creek |
| 2011 | Illuminate Darkness | Calvin Cottrell’s Oaklawn Acres 500,000 Lights |
| 2012 | Fire Creates the Path | Historic Ninth Street Hill Neighborhood Luminaria |
| 2013 | Kindle Your Castle | Fowler House & Eliza Hawkins Fowler |
| 2014 | Slow, Uphill Climb | Snowmaker & Murdock Sledding Hill |
| 2015 | Circles of Life | Wreaths Across America, IN Veterans’ Home Cemetery |
| 2016 | Justice Majestic | Tippecanoe County Courthouse from the Winter Sky |
